Immediately following the 2015 Masters golf tournament, the Los Angeles-based business radio show Marketplace reported how far your dollar goes at August National when it comes to concessions. Turns out, it goes a long way at the elite country club due in part to signature pimento cheese sandwiches that fetch all of $1.50 a pop. This prompted an interesting response from host Kai Ryssdal.
“Pimen-toe cheese sandwiches,” he said slowly, adding under his breath, “whatever they are…”
You could feel the collective cringe of Southerners stung by Ryssdal’s culinary high-hat, and more than that, by what seemed an apparent lack of interest in the beloved regional dish.